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Vi John aimed to engage cricket enthusiasts during the IPL season. EMB launched an IPL-themed campaign across 15 cities, blending offline activations and social media contests for maximum impact.
Vi John struggled to connect with their target audience during the IPL season. They needed an impactful campaign that resonated with cricket enthusiasts and encouraged both online and offline engagement. The goal was to foster a sense of community among fans while driving brand visibility across multiple platforms. This required a dynamic approach that would engage fans at stockists, tech parks, and social media, maximizing the brand’s reach and presence during IPL.
Offline Activations
EMB organized IPL-themed setups at stockists and tech parks across 15 cities, allowing fans to interact with Vi John in a fun, cricket-focused environment.
Social Media Contests
Online contests and giveaways were launched on social media platforms, encouraging cricket enthusiasts to participate and engage with Vi John’s content.
Multi-City Strategy
The campaign was rolled out in 15 cities, ensuring widespread brand exposure and engagement at local cricketing hubs during IPL season.
Community Engagement
By blending offline activities with online contests, EMB fostered a sense of community among cricket fans, helping Vi John connect more deeply with their audience.
EMB’s IPL campaign for Vi John drove strong engagement both online and offline, effectively connecting with cricket fans during the IPL season.
The IPL-themed campaign boosted Vi John's audience engagement by 63%, with interactive setups and social media contests drawing significant participation.
The campaign generated a 43% increase in impressions, with cricket fans interacting both online and at physical activation points across 15 cities.
Vi John’s brand visibility increased by 35%, thanks to the blend of offline activities at stockists and tech parks and online contests that reached a wide audience.
Conclusion
EMB’s IPL-themed campaign successfully boosted Vi John’s brand visibility and audience engagement during the cricket season. The campaign, executed across 15 cities with interactive setups and social media contests, led to a 63% rise in engagement and a 43% increase in impressions. This approach helped Vi John build a stronger connection with cricket enthusiasts, enhancing their brand presence both online and offline during the IPL.
