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Sportking sought to refresh its image to resonate with Gen-Z. EMB revamped the brand with new photoshoots and a strategic Instagram campaign to engage with their target audience.
As a legacy company, Sportking faced the challenge of modernizing its brand to appeal to Gen-Z, a generation that values authenticity, trends, and active social media engagement. Their goal was to refresh the brand’s image and leverage Instagram as the primary platform for connection. This required a complete rebranding strategy, from offline photoshoots to creating a compelling, trend-aligned online presence that resonated with Gen-Z preferences.
Fresh Photoshoots
EMB organized photoshoots that reflected a modern and trendy look, aligning with Gen-Z’s preferences and revitalizing Sportking’s visual identity.
Instagram Strategy
A tailored Instagram strategy was designed to engage Gen-Z through consistent, visually appealing posts and stories, boosting brand connection.
Trend Alignment
EMB ensured the rebranding and content aligned with Gen-Z trends, making the brand more relatable and in tune with current youth culture.
Social Media Engagement
EMB focused on increasing interaction with followers through engaging content and timely posts, creating an active community around the brand on Instagram.
EMB’s rebranding for Sportking resulted in increased engagement and brand relevance with Gen-Z, particularly through Instagram.
The new Instagram campaign increased engagement by 56.7%, effectively capturing the attention of Gen-Z through fresh, trendy content.
Sportking's brand relevance improved by 53.2%, as the rebranding aligned with Gen-Z trends and preferences, making the brand more relatable.
Sportking saw a 47.8% increase in followers on Instagram, driven by visually appealing posts and consistent social media activity that resonated with their audience.
Conclusion
EMB’s rebranding of Sportking successfully refreshed the company’s image, making it more appealing to Gen-Z. The comprehensive strategy, from modern photoshoots to a tailored Instagram campaign, resulted in a 56.7% increase in engagement and a 47.8% rise in followers. By aligning with Gen-Z trends and focusing on Instagram, Sportking has established itself as a more relevant and relatable brand for the younger generation.
