Outlook wanted to honor professionals over the age of 40 in sectors like corporate, Bollywood, and sports through their “Outlook 40 after 40” initiative. The challenge was to create a live event that encapsulated the spirit of the initiative while managing the event's complexity. Outlook required a partner who could handle theme development, logistics, and on-site coordination to ensure a seamless and prestigious experience for honorees and attendees alike.
Theme Development
EMB crafted a cohesive theme that reflected the essence of the “40 after 40” initiative, celebrating achievement and excellence across sectors.
Full Logistics Management
EMB handled all logistics, including venue selection, setup, and technical coordination, ensuring a smooth and flawless event experience.
Guest Relations
EMB managed honoree and guest relations, ensuring personalized attention and seamless communication for a prestigious and memorable experience.
On-Site Coordination
The event was managed on-site by EMB, ensuring smooth operations and resolving any issues in real time to deliver a seamless, high-quality event.
EMB’s execution of the “Outlook 40 after 40” event ensured a memorable experience, celebrating professionals and fostering strong attendee engagement.
The event saw a 47% increase in attendance, as EMB’s theme and engagement strategies attracted a larger audience of honorees and industry leaders.
Honoree satisfaction rose by 74%, with attendees praising the event’s seamless execution, prestige, and thoughtful recognition of their achievements.
The event generated a 36% increase in media coverage, enhancing the visibility of both the "40 after 40" initiative and Outlook’s brand.
Conclusion
EMB’s execution of the “Outlook 40 after 40” event successfully brought the concept to life, celebrating professionals over 40 with a memorable and prestigious event. The event saw a 47% increase in attendance, a 74% rise in honoree satisfaction, and a 36% boost in media coverage. By managing logistics, guest relations, and on-site coordination, EMB ensured a seamless experience that Event Attendancehonored the remarkable achievements of professionals in corporate, Bollywood, and sports.