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MakeMyTrip sought influencers to promote budget-friendly Bhutan trips. EMB identified influencers, designed campaigns, and drove high engagement through destination reviews and travel tips.
MakeMyTrip needed a way to promote their Bhutan trip offer to a budget-conscious audience. They required help in identifying influencers who aligned with the brand’s values and could engage potential travelers. The goal was to create a campaign that emphasized affordability while showcasing the unique experiences Bhutan offers. The influencers needed to deliver authentic travel content that would drive both engagement and conversions among the target audience.
Influencer Selection
EMB carefully identified influencers who aligned with MakeMyTrip’s brand and connected well with a budget-conscious audience.
Engaging Content Strategy
EMB designed influencer campaigns featuring travel experiences, destination reviews, and practical tips to inspire and engage potential travelers.
High Engagement Tactics
The campaign leveraged authentic influencer posts and videos, resulting in higher engagement rates and increased interaction with potential customers.
Conversion Optimization
The influencers’ content was optimized to drive conversions by highlighting the affordability of the trips and encouraging immediate bookings.
EMB’s influencer marketing strategy for MakeMyTrip drove significant engagement and conversions, promoting their budget-friendly Bhutan trips.
The influencer campaigns led to a 46.4% increase in bookings for Bhutan trips, thanks to engaging content that resonated with budget-conscious travelers.
Engagement on social media posts and videos grew by 55.2%, driven by authentic travel experiences, destination reviews, and influencer travel tips.
The selected influencers extended the campaign’s reach by 57.8%, connecting MakeMyTrip with a broader audience of budget-conscious travel enthusiasts.
Conclusion
EMB helped MakeMyTrip successfully increase bookings for Bhutan trips by identifying and collaborating with influencers who resonated with budget-conscious travelers. Through a well-designed campaign featuring travel tips, reviews, and authentic experiences, engagement rates grew by 55.2%, and conversion rates increased by 46.4%. This strategic influencer collaboration helped MakeMyTrip reach a broader audience and boost trip bookings efficiently.
