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Laneige sought high-quality content that showcased product features while maintaining brand aesthetics. EMB created integrated CGI campaigns that subtly emphasized their presence in India.
Laneige needed to create high-quality content that would accurately showcase their product features while preserving their premium brand aesthetics. Additionally, they aimed to increase their visibility in the Indian market but wanted to achieve this subtly, without overtly positioning themselves as a foreign entrant. The challenge was to blend product-focused content with localized elements, maintaining both brand identity and market relevance.
CGI Production Expertise
EMB utilized its expertise in CGI production to develop visually appealing campaigns that highlighted Laneige's products while maintaining brand aesthetics.
Integrated Marketing Tactics
EMB executed a cross-platform strategy that integrated Laneige’s product message seamlessly across multiple channels to enhance visibility.
Localized Brand Presence
The campaigns subtly included regional elements, allowing Laneige to connect with the Indian audience without compromising its global brand identity.
Strategic Content Distribution
EMB ensured the content was distributed across relevant digital platforms, increasing visibility in both global and regional markets simultaneously.
EMB's CGI-driven campaigns for Laneige resulted in improved brand recognition, customer engagement, and a significant boost in regional market visibility.
Laneige's overall brand awareness increased by 33.2%, successfully aligning their products with the desired brand aesthetics and Indian market relevance.
Customer engagement grew by 48.3% as the CGI ads effectively highlighted product features and benefits, captivating Laneige’s audience.
Laneige's presence in the Indian market grew by 35.3%, thanks to the localized touch integrated into the campaigns, improving regional brand recognition.
Conclusion
EMB successfully delivered a CGI-driven campaign for Laneige that not only showcased the product features but also enhanced brand aesthetics. The integrated marketing approach helped Laneige increase engagement and subtly highlight its presence in the Indian market. The campaign's success resulted in stronger brand recognition and a deeper connection with Laneige's target audience, ensuring effective regional outreach without losing its premium identity.
