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Godrej Properties wanted to strengthen its brand in Mumbai by leveraging OOH screens in premium residential societies and setting up kiosks for lead generation and customer engagement.
Godrej Properties aimed to increase brand presence in Mumbai and surrounding areas by focusing on affluent residential societies like those in Powai. They planned to install static and video OOH screens to showcase their premium offerings while setting up high-visibility kiosks for lead generation. The challenge was to engage high-net-worth individuals effectively and drive brand awareness, with the ultimate goal of generating more qualified leads and conversions.
Digital Screen Installation
EMB facilitated the installation of 85 static digital screens in premium societies, ensuring Godrej Properties’ brand visibility in key areas like Powai.
High-Visibility Kiosks
EMB set up 12 kiosks in strategic locations to attract potential buyers, ensuring direct engagement for lead generation and increasing visibility.
Permission and Coordination
EMB managed the permissions and coordination with 23 residential societies, ensuring smooth execution and compliance with local regulations.
Affluent Audience Targeting
The campaign was tailored to target affluent residents in Mumbai, leveraging premium societies and strategic placement to engage high-net-worth individuals (HNIs).
The media boarcast on OOH screens increased Real Estate Projects' brand awareness by 23% in premium residential areas like Powai.
Lead generation improved by 47%, driven by high-visibility kiosks set up in key locations to attract affluent potential buyers.
The campaign boosted conversion rates by 8%, as digital screens and kiosks captured the attention of high-net-worth customers in premium societies.
Conclusion
EMB successfully helped Godrej Properties enhance brand presence and lead generation in premium Mumbai societies. By installing static digital screens and setting up high-visibility kiosks, the campaign improved brand awareness by 23% and lead generation by 47%. The strategy effectively engaged affluent potential buyers, boosting conversions by 8% and solidifying Godrej Properties' presence in the city’s most sought-after residential areas.
