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M3M needed better quality and effectiveness in property communications. EMB provided tailored solutions for each social media and digital platform to boost visibility and brand alignment.
M3M was dissatisfied with its previous agency due to poor-quality property communications and a lack of brand alignment on social media. They required a partner that truly understood their brand essence and could effectively increase merchant visibility on M3M’s social media pages. Their goal was to improve the effectiveness of their property listings and boost engagement while also supporting their merchants with greater exposure on digital channels.
Problem Analysis
EMB carefully analyzed M3M's brand essence and identified gaps in their previous social media strategy, understanding the areas for improvement.
Platform-Specific Content
EMB tailored content for each social media platform, ensuring the messaging was aligned with M3M’s brand and resonated with the target audience.
Merchant Visibility Boost
Solutions were developed to enhance merchant visibility, ensuring M3M’s merchants were showcased effectively on social media to attract potential customers.
Digital Media Solutions
EMB also developed solutions for electronic and digital media to increase the overall online visibility of M3M's properties and merchants.
EMB’s tailored strategies improved M3M’s property visibility and brand communication, leading to stronger merchant relations and audience engagement.
The social media strategy increased property inquiries by 39%, showcasing the improved communication and visibility of M3M’s listings.
Audience engagement on M3M’s social media channels grew by 42.5%, thanks to platform-specific content that resonated with their target market.
The visibility of M3M's merchants improved by 47.6% as the solutions boosted their presence on M3M's social media pages, driving more attention to their properties.
Conclusion
EMB's tailored strategies helped M3M overcome the challenges posed by their previous agency. The result was improved property communications, better merchant visibility, and increased audience engagement across social media platforms. By aligning M3M’s brand essence with the right content and digital strategies, the campaign drove significant increases in property inquiries, helping M3M strengthen their online presence.
