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Citykart wanted to improve brand visibility across general and modern trade channels. EMB developed a tailored, world-class ad campaign to attract and engage their target audience.
Citykart was struggling with low brand visibility and needed to attract more customers across their general and modern trade channels. Their existing advertising strategies were not resonating with their target audience, leading to decreased store traffic and low engagement. To solve this, they needed a high-quality, trendy ad campaign that could boost their visibility and engage customers both in stores and across digital platforms.
Ad Content Creation
EMB created a trendy, world-class ad video that resonated with Citykart’s audience, ensuring the messaging was both clear and compelling.
Multi-Channel Strategy
The ad campaign was executed across general and modern trade channels, ensuring maximum visibility and reach across different customer touchpoints.
Store-Level Activation
The ads were also featured prominently in stores, further boosting engagement and drawing customers to Citykart’s physical locations.
Customer-Centric Approach
EMB’s campaign focused on addressing customer needs and preferences, creating content that would resonate deeply and enhance brand recall.
EMB’s tailored ad content for Citykart significantly increased brand visibility, driving engagement across both general and modern trade channels.
The ad campaign boosted Citykart’s brand visibility by 44%, drawing more attention across their general and modern trade stores.
Citykart’s audience engagement grew by 45%, thanks to the high-quality, trendy ad content that resonated with their target customers.
The campaign led to a 40% increase in foot traffic at Citykart stores, with more customers visiting due to the effective ads across channels.
Conclusion
EMB’s tailored ad campaign successfully boosted Citykart’s brand visibility by 44% and increased engagement by 36%. By creating trendy, high-quality ad content and executing it across both general and modern trade channels, Citykart saw a 27% rise in foot traffic at their stores. This comprehensive approach helped Citykart connect with their target audience more effectively, driving both visibility and customer engagement.
