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Content Marketing can be simply defined as the marketing strategy of attracting an audience with the help of 'content'. This can be in any form: Written Texts, Visuals, Videos, Images, Audiobooks, and all others. Content marketing activities involve the creation and distribution of relevant and valuable content for your audience.

With content marketing, you can drive increased sales in your business by engaging your audience with content that inspires their life and enables them to make a purchase decision. The other major advantage of using content marketing is that it is a very cost-effective technique that yields targeted results. With content marketing, you can reach your audience and, in an ideal environment, can help them understand your business and its value offerings.

Content Marketing requires the creation of quality content and an in-depth understanding of your audience for whom it has to be built. There are many types of content marketing for you to start with. Furthermore, you can make the best use of the various digital marketing channels to distribute and promote your content across multiple channels where your content can be found and used.
By creating consistent content and publishing it regularly, you can win the trust and confidence of your audience. This way, content marketing is a very effective way of gaining the loyalty of your customers. 


1.  Increased Brand Awareness and Visibility


One of the primary benefits of content marketing is the ability to increase brand awareness and visibility. By consistently producing high-quality content, businesses can establish themselves as thought leaders and industry experts. Valuable content attracts organic traffic, expands your reach, and exposes your brand to a wider audience. This increased visibility leads to greater brand recognition and trust.


2. Improved Organic Search Rankings


Content marketing and search engine optimisation (SEO) go hand in hand. When you create valuable and optimised content, search engines take notice. By incorporating relevant keywords and implementing SEO best practices, your content becomes more discoverable by search engines. As a result, your website's organic search rankings improve, driving more targeted traffic to your site.


3. Lead Generation and Conversions


Content marketing is a powerful tool for generating leads and driving conversions. When businesses provide valuable content that addresses their audience's pain points and offers solutions, they establish trust and credibility. By nurturing this trust, businesses can guide their audience through the buyer's journey, leading to increased conversions and sales.


4. Cost-Effective Strategy


Compared to traditional marketing methods, content marketing is a cost-effective strategy that provides a higher return on investment (ROI). With content marketing, you're creating valuable assets that have long-term value. Unlike paid advertising which requires continuous investment, well-crafted content can continue to attract and engage your audience over time, driving sustainable results.


5. Establishing Authority and Building Relationships


Content marketing enables businesses to position themselves as industry authorities. By consistently delivering valuable and insightful content, businesses establish trust and credibility with their audience. 

This authority helps foster long-term relationships and encourages brand loyalty. When your audience sees you as a reliable source of information and guidance, they are more likely to engage with your brand and become advocates.


6. Utilising Content Marketing Services and Tools


To maximise the benefits of content marketing, many businesses partner with content marketing agencies. These agencies specialise in creating and distributing valuable content that aligns with your business goals. If you're looking for a content marketing agency in India, there are several reputable options that can provide customised strategies to meet your specific needs.

Additionally, content marketing tools can streamline your efforts and enhance efficiency. From keyword research tools to content management systems, these tools can help you optimise your content, track performance, and streamline your content creation process.


7. Targeted Audience Engagement


Content marketing allows businesses to target specific audience segments with tailored content. By understanding your audience's needs, pain points, and preferences, you can create content that resonates with them on a deeper level. This targeted approach enhances engagement, as your audience feels understood and valued. 

By consistently delivering valuable content to the right audience, you can build a loyal community around your brand.


8. Increased Social Media Presence

Content marketing and social media go hand in hand. By producing engaging content, you provide valuable assets that can be shared across social media platforms. When your content resonates with your audience, they are more likely to share it with their network, expanding your brand's reach and increasing your social media presence. This organic sharing helps generate brand awareness, attract new followers, and drive traffic back to your website.


9. Long-Term ROI

Content marketing has a long-lasting impact on your business. Unlike paid advertising campaigns that have a limited lifespan, well-crafted content continues to deliver value long after it's published. Valuable content remains accessible to your audience, driving organic traffic and engagement over time. This long-term ROI ensures that your investment in content marketing continues to pay off well into the future.


10. Versatility and Repurposing Opportunities

Content marketing offers versatility and repurposing opportunities, allowing you to maximise the value of your content. A blog post, for example, can be repurposed into a video, an infographic, or a podcast episode. 

By repurposing your content across different formats, you can reach a wider audience and cater to different preferences. This versatility not only saves time and effort but also expands your content's reach and impact.


A content marketing agency can help you leverage all the above benefits and more ideating and executing content marketing strategies, specifically tailored to your business size, type, and industry. 



Whether you have your own in-house team or decide to outsource to a content marketing agency in India, the significance of content marketing services cannot be overlooked. A reliable content marketing agency offers a wealth of expertise and resources to help businesses effectively engage their target audience. 


By partnering with a reputable content marketing agency, you gain access to a team of skilled professionals who specialise in creating compelling and valuable content tailored to your brand's objectives. Furthermore, a content marketing agency in India can provide cost-effective solutions without compromising on quality, making it an attractive option for businesses looking to maximise their marketing budget. 


Here are some statistics that depict the effectiveness of the right content marketing in an organisation. 


  • 29% of marketers use a website to attract and convert leads.


  • SEO has the fourth largest ROI, and 88% of marketers using it will increase or maintain their investment in 2023. 

Content marketing has become a vital tool for attracting leads, making a compelling case for your products or services, and ultimately closing sales. By delivering the right content at each stage of the sales cycle, you can engage your audience, build trust, and guide them toward making a purchase decision. 


Here are the 3 major stages that depict how companies effectively use content marketing throughout the sales cycle to captivate and convert.


1.  Awareness Stage 


During the initial stage of the sales process, your content should address the top concerns of your audience. By focusing on their pain points, challenges, and questions, you have the best chance of engaging with them. Content at this stage should be educational and offer practical advice, saving the sales pitch for later stages.


Ideal content formats for the awareness stage include articles, blog posts, e-books, videos, and newsletters. 


Here are a few instances:


  • A restaurant publishes a blog post on ‘Mastering Menu for Kids Summer Vacation Parties.’
  • A bike touring company creates a short video titled ‘3 Ways to Choose the Perfect Camping Trip.’
  • An architecture firm offers an e-book called ‘Must-Ask Questions Before Hiring an Interior Designer.’


2. Consideration Stage 

In the consideration stage, your content should strike a balance between helpful information and marketing. It should educate the reader about what features or functions to look for and highlight how your offerings address their specific needs.

Recommended content formats for this stage include case studies, how-to articles, how-to videos, and checklists. 


Here are a few instances:


  • A cloud-based phone system company provides a checklist titled ‘8 Ways to Enhance Your Phone Customer Service,’ showcasing features that enable excellent service.
  • A landscaping company presents case studies on ‘Common Mistakes When Hiring a Landscaper’ to educate potential clients.
  • A catering company highlights successful event case studies, emphasising benefits like ‘Accommodating Food Allergies’ and ‘Sustainable Catering Practices.’


3. Closing Stage 


Content marketing plays a crucial role when a prospect is nearing the buying decision. Here, you can focus on sales aspects while consistently highlighting why your business is the best choice.


Your central message should revolve around your expertise, knowledge, and the unique benefits your products or services offer. Content formats that work well at this stage include case studies, user-generated content, buyer's guides, product videos, and research reports.


Here are a few instances:


  • A consulting firm shares a research report proving that businesses using its strategic planning and assessment services experience higher growth.
  • A design agency creates short videos showcasing their work across various industries, demonstrating their diverse expertise.
  • An orthodontist practice encourages patients to contribute testimonials on their state-of-the-art equipment and top-notch service.
B2B & B2C Content Marketing
B2B & B2C Content Marketing

The following chart explains how EMB transacts your content marketing requirements for B2B or B2C business: 


Delving into these details can enable marketers to gain valuable insights and make informed decisions to optimise your content marketing strategies for either B2B or B2C contexts.


S. No.FactorsB2B Content MarketingB2C Content Marketing
1Target AudienceOther businesses and decision-makersIndividual consumers
2ObjectiveProvide valuable industry-specific insights and expertiseCreate engaging and persuasive content for emotional connection
3Key Characteristics??Focuses on building trust, credibility, and thought leadership within the industryEmphasises emotional appeal and building brand affinity
4Key StrategiesPersonalisation, account-based marketing, content targetingAuthenticity, brand storytelling, influencer collaborations
5Key PlatformsLinkedIn, industry-specific forums, professional networksInstagram, Facebook, TikTok, YouTube, visual-centric platforms
6Common Marketing ChannelsThought leadership content, industry insights, educational materialsCompelling storytelling, user-generated content, influencer partnerships
7Role of SEOImportance of targeted keywords, industry-specific SEO tacticsEmphasis on search engine visibility, optimising for popular keywords
8Customer JourneyLonger sales cycles, multiple decision-makers, relationship-basedShorter decision-making process, impulsive buying behaviour
9Key Success FactorsIndustry expertise, data-driven insights, relationship-buildingEmotional connection, brand loyalty, social media engagement
10Overall GoalEstablish thought leadership, generate qualified leadsBuild brand awareness, drive sales, foster brand loyalty



1. Quality Content:

One of the core values of the services of Expand My Business is that we are driven by the purpose of solving the problems which have persisted in the industry so far. With our customer-centric approach, we are the hardcore believer in offering the 'quality' of services you demand. For us, nothing falls above then matching your expectations, and nothing is more settling than seeing our customers empowered!

Quality content is hence something that we not only promise but actually measure the success of all the work we put into getting your work delivered. We understand your expectations and your content marketing deliverables right on our first consultancy calls. Based on this, we understand your scope of work and help you decide on the best-suited partner. This way,, you can choose the best of the best content marketing agency to work on your customised business needs.

Not just this, with our Escrow Payment Security Solutions, we ensure the safety of your payments and process the milestone deliverable payment only once you are satisfied with the 'quality' of the project. With content marketing projects, our consultants and delivery managers measure the quality of the content marketing activities put up by the partner over a period of time and ensure that the needful is done. This way, not only do we realise the objectives of achieving the quality of work, but we can sustain it over the entire duration of the project.

2. Originality & Uniqueness:

The importance of getting content writing and marketing services that values 'originality' cannot be stressed enough. Originality sets the initial benchmarks for defining the quality of 'content' as well as the entire content marketing campaign.

Our content marketing services will stand to the test by offering you original and unique content every time you demand it. Moreover, we have a rich experience of working on thousands of content writing and marketing projects.

Our consultants and partner content marketing agencies have distinguished experience in offering customised content marketing solutions for businesses. We understand the expectations of your business and the needs of its audience clearly and precisely. This way we offer guaranteed results to bring original and unique content to your service.

3. Highly Experienced Writers:

Expand My Business has a pool of over 1000+ verified partner agencies and vendors across India and globally. We bring to the table a wide range of options to help you assort your content marketing needs. Right at the initial stage, we present you the portfolio of the shortlisted vendors and agencies who are best suited to your project requirements.

This way, we offer you the flexibility of choosing the best-suited agency partner who can work on your budget and timelines. With our rigorous onboarding process, we help you hire the services of only the content marketing companies that have proven years of experience working in the industry. Thus, by choosing our services, you have access to the content marketing solutions and services offered by highly experienced writers and industry experts at very affordable costs.

4. Industry-Specific Solutions:

Our content marketing services focus on offering the services of the industry and niche-specific writers for your requirements. This way, we ensure that we serve your best interests and deliver on your business's best needs.

We have worked on content marketing projects for businesses across industries, scales, and sizes. With a clear understanding of your scope of work, we align calls with only the partner agencies who have the experience in offering industry-specific solutions for content marketing projects.

5. Quick Delivery:

We deliver on your expectations of high-quality content marketing and writing services with the guarantee of quick delivery. Timelines are an important part of the milestone deliverables. Our delivery team has a track record of faring well to these deliverables. Further, our systems are built in such a way that without your prior approvals and satisfaction, we cannot process milestone payments.

This gives you full control of holding us and our partner agencies accountable for achieving the quality of deliverables well within timelines. 


Unlike most of the typical content marketing companies in the market, Expand My Business believes in getting your project delivered on the affirmed timelines. Our content marketing services are optimised to quickly deliver content marketing projects within timelines. We hand over your project only to the expert writers and agencies who can understand your business and project requirements and can deliver in no time!

6. Moneyback Guarantee:

This is one of the most remarkable features of our services wherein we guarantee you a money return if you do not find our work satisfactory. This way, we bring a sense of objectivity and certainty to your content marketing requirements. Book a call with us now to make the best use of the opportunity!

Content Types
Content Types

We offer a one-stop solution for all your content marketing needs. We ourselves understand the importance of quality content and have made content marketing a dietary part of our marketing campaigns.

We offer the most affordable and reliable content marketing services in the industry. Having served on thousands of content marketing projects, we have helped our clients to make the best use of content marketing initiatives. This way, we have helped businesses achieve guaranteed results and cut down their expenditures on wasted marketing efforts!

We cover an entire range of content marketing services in our ambit. These includes:

·   Whitepapers/Ebooks
·   Blogs
·   Images
·   Infographics
·   Videos
·   Case Studies
·   Social Media Posts
·   Influencer Marketing Content
·   Paid ads Content
·   Newsletters
·   Online Guides
·   Slideshare

Our Process
Our Process
  1. Our consultants reach out to you to understand your content marketing goals, expectations, vision, and more.

  1. On the basis of the requirements, our algorithm shortlists the top three agencies that are content and digital marketing domain experts and can handle your project requirements.

  1. The consultant assigned to you will then share the portfolios and samples of the shortlisted agencies to help you finalise the one that suits your requirements the best.

  1. A Key Account Manager (KAM) is then assigned to the project to get a complete understanding of the scope of work.

  1. The Key Account Manager (KAM) coordinates with the agency to come up with the most effective strategy for your business’ content marketing.

  1. The KAM interprets the results to suggest improvements in the strategy that has been decided upon and ensures that the chosen agency delivers everything within the stipulated timelines.


Get Started
Get Started

To kickstart your content marketing journey, you may consider partnering with a reliable content marketing agency in India or utilising content marketing services and tools. Expand My Business offers a curated selection of the best content marketing agencies in India, ensuring quality and expertise. Our AI-based selection process matches you with a suitable content marketing agency based on factors such as company size, industry, content marketing requirements, and budgetary constraints.


With our Escrow Payments solution, you can release payments only after you share your approval following each delivery milestone. Our partner agency experts can guide you in creating compelling content, implementing SEO best practices, and driving measurable results—all within set timelines.


Remember, content marketing is a powerful tool that enables you to engage your audience, build trust, and drive sales. By strategically crafting and delivering valuable content at each stage of the sales cycle, you can position your business for success in the digital realm.


Technology we use

What we provide?

Verified Agencies

We have a network of 1512 verified agencies from top-tier cities with cross-industry professional expertise to cater to businesses’ digital needs.

End-to-end Project Management

We provide end-to-end project management by scoping work, defining deliverables, and coordinating between clients and partner agencies to ensure smooth project delivery.

Escrow Payment Solution

We provide robust milestone-based Escrow solutions to safeguard online payments, supported by a money-back guarantee.

Let Numbers talk


Expand My Business understood my requirements well and provided me with agencies that would fit my budget. They helped in making the preliminary screening process of multiple website developers very easy for me. I am extremely happy with the service and would highly recommend Expand My Business to all the budding entrepreneurs and anyone who is struggling to find the right website development agency for their business.


Divya Singh



Why choose us?

We turn ideas into work of art.

We simplify your hunt of finding a suitable content marketing agency for your business and allot the most suitable partner from our vendor pool for your content marketing needs. With our end-to-end management solutions, we ensure the quality delivery of your project and secure your payments through our Escrow solutions. 

Why CHoose Us


What are content marketing services?

Content marketing services encompass a range of offerings such as content creation, SEO optimisation, social media management, analytics tracking, and distribution strategies to effectively engage and convert your target audience.


How can a content marketing agency benefit my business?

A content marketing agency brings specialised skills, industry knowledge, and creative expertise to develop and execute tailored strategies that align with your business objectives, saving you time and resources.


Why should I choose EMB's pool of content marketing agencies?

EMB's pool of content marketing agencies consists of industry-leading experts who have a proven track record of delivering exceptional results, ensuring that you partner with agencies that possess the expertise to meet your specific needs.


How can content marketing agencies help with SEO?

Content marketing agencies employ advanced SEO techniques, including keyword research, on-page optimization, and backlink building, to improve your website's visibility in search engine rankings, attracting organic traffic and enhancing your online presence.


What industries do these content marketing agencies specialise in?

Our diverse selection of content marketing agencies encompasses a wide array of industries, ensuring that you find an agency well-versed in your specific industry's nuances and capable of delivering tailored content strategies.


Are these content marketing agencies based in India?

Yes, EMB's pool of content marketing agencies includes reputable Indian agencies that leverage their local expertise, cultural insights, and cost-effective solutions to drive your content marketing success.


How do I choose the right content marketing agency for my business?

EMB's experienced team collaborates closely with you to understand your unique business goals, budget, and requirements, ensuring we connect you with the agency that best aligns with your objectives and industry expertise.


Can these content marketing agencies help with lead generation?

Absolutely! Our content marketing agencies possess the expertise to develop content strategies that attract, engage, and nurture leads, ultimately driving conversions and maximizing your return on investment.



How do I get started with a content marketing agency from EMB?

Getting started is as simple as reaching out to EMB; our dedicated team will guide you through the process, understanding your needs, recommending the ideal agency, and facilitating a seamless collaboration.


How can I measure the success of my content marketing campaign?

Through the utilisation of advanced analytics and reporting tools, our content marketing agencies track and analyse key metrics, enabling you to measure the success of your campaign, optimise strategies, and make data-driven decisions for future growth.

Find India's Best Content Marketing Services
Find India's Best Content Marketing Services

Helping businesses find the content marketing agency of their dreams.